PRIVACY POLICY

Negative Apparel respects the rights of its online customers regarding privacy and data collection. The business will only use information collected about customers in a lawful manner. It will treat all customers' personal details as confidential and reserves the right to disclose this information only in the circumstances outlined below.

INTERNATIONAL DATA TRANSFERS

Negative Apparel is based in Pakistan. When you place an order from international markets, your personal data will be transferred to and processed in Pakistan. We take appropriate measures to protect your data regardless of where it is processed.

HOW WILL WE USE YOUR INFORMATION?

• To process orders
• To personalise your use of negativeapparel.com
• To improve your negativeapparel.com experience by examining statistics and usage trends
• To deliver relevant content
• If agreed, to notify you of products or special offers that may be of interest to you (Please note, you will have the opportunity to opt out of this type of communication at any time.)

Negative Apparel would like to assure customers that it will never release personal details to any other business. All data gathered will be kept on a secure server at all times.

WHAT TYPE OF INFORMATION DO WE COLLECT?

When you register on negativeapparel.com, personal data such as your full name, email address, billing address and telephone number will be collected. Negative Apparel may also gather, along with our third-party providers, information related to your browsing session (e.g. URL, IP address, domain types like .ae and .com), your browser type, the country and telephone area code where your computer is located, the pages on negativeapparel.com that were viewed during your visit, any advertisements you may have clicked on, and any search terms entered on the website.

Please note, if Negative Apparel is requested to hand over customer information such as personal details by the police or any other regulatory or government authority investigating suspected illegal activity, the business reserves the right to do so.

YOUR RIGHTS

You have the right to:

• Request a copy of your personal data
• Request correction of inaccurate information
• Request deletion of your account and data
• Opt out of marketing communications at any time

To exercise these rights, contact support@negativeapparel.com

MARKETING COMMUNICATIONS

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email or by contacting support@negativeapparel.com

DATA RETENTION

We keep your data as long as you have an account with us and for 7 years after your last purchase to comply with tax and accounting requirements in Pakistan. Marketing data is retained until you opt out or request deletion.

THIRD-PARTY SERVICES

We use the following third-party services that may access your data:

• Shopify Payments (payment processing)
• Courier partners (order fulfillment and delivery)
• Google Analytics and Google Ads (website analytics and advertising)
• Facebook/Meta Pixel (advertising and retargeting)

These services have their own privacy policies and data handling practices.

COOKIE POLICY

negativeapparel.com re-targeting, which helps to make our online offer more interesting for customers. Re-targeting technology means we can advertise recently viewed and related products on our partners' websites, meaning our adverts, even those on other companies' websites, are relevant to what customers would like to see. negativeapparel.com does this by analyzing user behavior from data collected through the use of cookies. Please be assured that this kind of information is strictly anonymous and does not involve the storing of customers' personal information, or the creation of user profiles.

From time to time, Negative Apparel will advertise on third-party websites. Cookies are used to help us and our advertisers see which advertisements customers click on and interact with. Each individual advertiser uses its own tracking cookies and the data taken from these is not confidential or interchangeable. Examples of these advertisers include Google (including Google-owned Double-click for paid advertising on Google.com) and Facebook.

Customers may refuse the use of cookies by selecting the appropriate settings on their browser. Please note, if you choose to refuse cookies the full functionality of Negative Apparel may be compromised. By using negativeapparel.com, you consent to data being processed about you by Google in the manner and for the purposes set out above. Users can opt out of Google's use of cookies by visiting Google's Ads Settings.

ABOUT YOUR FINANCIAL INFORMATION

All credit/debit cards' details and personally identifiable information will NOT be stored, sold, shared, rented or leased to any third parties.

Payment processing is handled securely by Shopify Payments. We do not store complete credit/debit card details on our servers. Your payment information is encrypted and processed securely by Shopify's PCI-DSS compliant payment infrastructure.

Negative Apparel will not pass any debit/credit card details to third parties.

Negative Apparel takes appropriate steps to ensure data privacy and security including through various hardware and software methodologies. However, negativeapparel.com cannot guarantee the security of any information that is disclosed online.

The merchant is not responsible for the privacy policies of websites to which it links. If you provide any information to such third parties different rules regarding the collection and use of your personal information may apply. You should contact these entities directly if you have any questions about their use of the information that they collect.

CHILDREN'S PRIVACY

Our services are not intended for individuals under 18. We do not knowingly collect information from minors.

POLICY UPDATES

The Website Policies and Terms & Conditions may be changed or updated occasionally to meet the requirements and standards. Therefore, the Customers' are encouraged to frequently visit these sections to be updated about the changes on the website. Modifications will be effective on the day they are posted.